SEO Marketing drives more visitors to a website, via search engine results. This can be accomplished through natural programming or advertisement. A program often referred to as a "spider" is used to "crawl" websites searching for content pertinent to a keyword search. It indexes the content, ranks the site, and as a result moves the site higher on the search page!
Ideally, after strategizing, the best execution for SEO Marketing is building the site with quality content that searchers are looking for, that they can use. One of the best strategies companies use is to first research what keywords people are searching for that relates to their particular services. Fortunately with the internet, there are many free resources out there one can use and there are some out there that charge for this keyword search.
Outsourcing for SEO Marketing to a company and utilizing their resources can often be a great reference in building a higher ranking in search engine results. Most reputable SEO Marketing companies are already paying the higher fees for more efficient programs, and as a result of serving a larger group, can often save the individual user more money than paying for some of the more elaborate tracking tools themselves and navigating their way through them. When a company's time can be better used building their business than building their site, outsourcing is the best way to go for greater saving in time and money.